About us

We are a small family business on a mission to reduce the unnecessary generation of non-recycleable waste. 

We believe that by choosing reusable or biodegradable alternatives for the products we use every day, we can drastically reduce our environmental footprint. 

We want to encourage people to start thinking about how to reduce waste in their daily lives. We are passionate about creating products that help people on their Zero Waste journey. Furthermore, we bring to you curated products from other supplier which we ourselves know and love.

The products on our website are of exclusively of high-quality and from reputable sellers. 

We are located in Tallinn, Estonia, the European Union. 


Plastic accumulating in our oceans and on our beaches has become a global crisis. Billions of pounds of plastic can be found in swirling convergences that make up about 40 percent of the world's ocean surfaces. At current rates plastic is expected to outweigh all the fish in the sea by 2050!

We're surrounded by plastic. It’s in the single-use packaging we discard, the consumer goods that fill our stores, and in our clothing, which sheds microplastic fibers in the wash. While plastic is recycleable, unfortunately only a tiny percentage of it is actually recycled and most of it ends up in landfills and the ocean. Unfortunately, plastic is so durable that the EPA reports “every bit of plastic ever made still exists.”

By opting for reusable everyday items, we can decrease our use of plastics considerably.